Rolling out a new website can be an incredibly daunting, tedious and complicated process. This is especially true when (as is typically the case) the lion's share of the workload falls on a single person. If that's you, I'm here to tell you that it doesn't have to be that way.

When planning a web project you can keep your sanity if you are able to establish additional support through others. So where can you look? Well you should look both within and outside the organization.

Gain Support Within your Organization by:

1. Establishing the project sponsor and getting buy-in.
2. Creating a web committee with representatives from various departments.
3. Find and hire support personnel to aid in maintenance (possibly even an intern)

Gain Support Outside your Organization by:

1. Working with a marketing or advertising agency to ensure brand and message consistency. (like one of our agency partners)
2. Buying and using a web content management system. (like novo)
3. Hire a writer to help establish a single, consistent voice throughout your site.

And just keep in mind, building a website is not a simple task, it takes time and a team can be a sure way to help alleviate some of the pain.

-- Mike

Another year has come and gone. 2007 is becoming a distant memory. Amongst the fog that surrounds the holidays, the egg nog and sugar overload, did you make time to take stock and plan for 2008?

What did we learn in 2007?

Many things shaped last year in the world of the web, but I would propose the following were the most important.

1. Online communities and social networking were all the rage. Everywhere you looked someone was vying for your precious account name to be LinkedIn, MySpace'd, Digg'd, Twitter'd, FaceBook'd, YouTube'd, Gather'd, Yahoo'd, Google'd, and so on.
2. The mobile web became useful with devices from Apple and Nokia leading the way.
3. Millions were spent on SecondLife by users and companies trying to figure out what the virtual world is all about.

The user experience of the web made huge strides in 2007. People are spending more and more time connected than ever before, but when it comes down to it, content is still King. Yes, if 2007 showed us anything its that people are excited by new ways to use the web, whether it's a new site, or a new way to look at it, but when it comes down to it, the same lessons are still valid.

So, if you are looking at your site for 2008 and are ready to do something new, to grow your business, don't get distracted in trying to create the next great new thing - focus on your content. It's amazing how clear things become when you do.

-- Mike