For the past eight years, the team at Dovetail have been working with scores of companies to understand what the most common web challenges are and how to solve them. Yet during that time we often overlooked our own needs. Luckily we didn't have to look too far - we looked within, used our own approaches and tools and lived what we preach! 

At the beginning of 2007, we embarked on a major marketing initiative. After a thorough search, we selected Precision Marketing Group as a marketing partner. With their guidance we embarked on several tasks simultaneously. We conducted a customer survey, performed a valuable competitive analysis, discussed our challenges with industry analysts, and then made some significant decisions on where Dovetail had come over the past eight years, and where we are going.

Once we completed these fundamentals we took a close, hard look at our branding, website and product promotion endeavors to date. The results, the new Dovetail logo and identity, a totally revamped website, a new version of our content management system branded novo.

"novo" is Latin for "change, alter and refresh" - we've interpreted it as positive change - and just as we have undergone a change we bring the same power to change to any business looking to take advantage of a dynamic and profitable web presence.

-- Mike

We've been very busy for the past several months, and a lot of effort has gone into creating this exciting new look. We've change our logo, our brand and our website all at once!

Of course, the question you may have is "Why?"

It was 1999 when I launched Dovetail and we came up with what has been a great identity for over eight years now, but like many things it was time for a change. Dovetail as a company still embraces the founding principles of the Company by working with all types of companies to create "Internet Solutions That Fit." But the time came to update that message a bit.

Surely the Internet today is nothing like it was at the end of the last century. New and exciting things are coming out every day. Web 2.0 is a concept that is making its way into business magazines and the evening news alike. And businesses are looking to understand how to take advantage of this "second wave" of the connected generation.

Thus the new Dovetail. We've made our logo more modern and created a concept that really describes what we are all about. We work with you to maximize your investment in the web. Thus our new motto was born...

"Dovetail Internet Technologies - Harnessing the web. Putting you in control!"

So whether you're a long-standing customer or someone looking for something new - the new face of Dovetail is welcoming you. Same great products and services, same great service, same great people. We are Dovetail and we welcome you to explore our site.

-- Mike