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 Friday, August 17, 2007
We get that question every day. SPAM! We all hate it! SPAM! Yuck! At Dovetail we've continually invested in helping to keep Spam to a minimum for our hosting customers. In fact some 80% + of all email that is sent through Dovetail is actually never seen. Yet we all still get spam. And it seems to come in waves. Quiet. Quiet. And then BOOM! a bunch of new emails for what ever the greatest new stock or prescription might be. Why does this cycle keep repeating itself. Well, quite frankly because spammers are smart! They keep coming up with new ways to get past the blockers. The latest cycle has seen the use of PDF attachments that contain the spam message. Often they contain your email name in the title to help them even seem more valid. This approach has proven to be extremely effective for spammers, and just as frustrating for those who try to combat them. PDF's are the standard file format used by business to exchange documents. We could simply block all emails with PDF's attached, but that's not going to work now is it. Miss getting one important document and your business suffers, so we put up with it. But we are doing something, constantly. We monitor all email patterns regularly and "teach" our anti-spam systems to help do a better job determining what is spam and what isn't. We work with our vendors to communicate what our (and our customer) frustrations are with spam and, of course, we update our spam signatures every few hours. While I know that spam will continue to be a problem as long as email is used, I hope that understanding how we approach it and how the industry keeps evolving may help illuminate just how much effort goes into really trying to keep it to a minimum. Just remember, on average every user who has an email address hosted at Dovetail would receive about 400% more mail daily and all of it would be spam. -- Mike
Friday, August 03, 2007
It never seems to cease to amaze me the way that technology has revolutionized the way to work and communicate. I'm sitting here on the Long Island Ferry, in the middle of the Long Island Sound. It's expected that there'd be wireless on board these days, and sure enough there is, but I'm connecting on my cell over their network. Though this is not new, it's still amazing the reach the 'net has to every corner of our lives - and think that as a nation we are well behind other parts of the world when it comes to mobile, personal communications. - Mike
Thursday, August 02, 2007
Just yesterday, I was on the phone talking to a prospective customer about the many ways they could re-vamp their website and make it an integral part of their business. We talked about many things, but the one that really had legs in their case was the thought that their site could become an online resource which shares their expertise with the world. Too many times companies view knowledge as something that should be held inside the organization. "If we let it out then people won't need us!" is the most common fear. While this could be true if done to an extreme, our experience says the opposite, that giving a little yields a lot. So if you're looking for a new way to capture leads from your site, give your visitors something; allow them to have direct access to your brain-trust; and keep giving them more. By doing so, your may just find that your site becomes a destination that harnesses the web! -- Mike
Friday, June 22, 2007
For the past eight years, the team at Dovetail have been working with scores of companies to understand what the most common web challenges are and how to solve them. Yet during that time we often overlooked our own needs. Luckily we didn't have to look too far - we looked within, used our own approaches and tools and lived what we preach!
At the beginning of 2007, we embarked on a major marketing initiative. After a thorough search, we selected Precision Marketing Group as a marketing partner. With their guidance we embarked on several tasks simultaneously. We conducted a customer survey, performed a valuable competitive analysis, discussed our challenges with industry analysts, and then made some significant decisions on where Dovetail had come over the past eight years, and where we are going.
Once we completed these fundamentals we took a close, hard look at our branding, website and product promotion endeavors to date. The results, the new Dovetail logo and identity, a totally revamped website, a new version of our content management system branded novo.
"novo" is Latin for "change, alter and refresh" - we've interpreted it as positive change - and just as we have undergone a change we bring the same power to change to any business looking to take advantage of a dynamic and profitable web presence.
-- Mike
Saturday, June 02, 2007
We've been very busy for the past several months, and a lot of effort has gone into creating this exciting new look. We've change our logo, our brand and our website all at once!
Of course, the question you may have is "Why?"
It was 1999 when I launched Dovetail and we came up with what has been a great identity for over eight years now, but like many things it was time for a change. Dovetail as a company still embraces the founding principles of the Company by working with all types of companies to create "Internet Solutions That Fit." But the time came to update that message a bit.
Surely the Internet today is nothing like it was at the end of the last century. New and exciting things are coming out every day. Web 2.0 is a concept that is making its way into business magazines and the evening news alike. And businesses are looking to understand how to take advantage of this "second wave" of the connected generation.
Thus the new Dovetail. We've made our logo more modern and created a concept that really describes what we are all about. We work with you to maximize your investment in the web. Thus our new motto was born...
"Dovetail Internet Technologies - Harnessing the web. Putting you in control!"
So whether you're a long-standing customer or someone looking for something new - the new face of Dovetail is welcoming you. Same great products and services, same great service, same great people. We are Dovetail and we welcome you to explore our site.
-- Mike
Wednesday, March 28, 2007
This episode's host Mark Peters talks about web applications. Please share your feedback, comments and requests by calling our comment line at (206) 888-6465. Links from this show: Music used in this show: How to Listen:
Wednesday, March 07, 2007
In this episode, your host Ben Higgins talks about the impending change to Daylight Savings that takes effect this Sunday. Have you patched your computers? Following the break he talks about some famous Internet myths and the truth about them. As always, please send your feedback by calling our comment line at (206) 888-6465. If you like the show tell two friends and consider leaving a review on iTunes. Links for this Episode: Internet Myth Source Material - The Internet Has Parents?
- Al Gore Invented the Internet
Music used in this show: How to Listen:
Thursday, March 01, 2007
Welcome back to Net Results. Today's host is Michael Villa. This episode is the third in Mike's series on the fundamentals of a great website - navigation. Please share your feedback, comments and requests by calling our comment line at (206) 888-6465. If you like the show tell two friends and consider leaving a review on iTunes. Net Results Episodes Mentioned: Links for this Episode: Music used in this show: How to Listen:
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