For the past eight years, the team at Dovetail have been working with scores of companies to understand what the most common web challenges are and how to solve them. Yet during that time we often overlooked our own needs. Luckily we didn't have to look too far - we looked within, used our own approaches and tools and lived what we preach! 

At the beginning of 2007, we embarked on a major marketing initiative. After a thorough search, we selected Precision Marketing Group as a marketing partner. With their guidance we embarked on several tasks simultaneously. We conducted a customer survey, performed a valuable competitive analysis, discussed our challenges with industry analysts, and then made some significant decisions on where Dovetail had come over the past eight years, and where we are going.

Once we completed these fundamentals we took a close, hard look at our branding, website and product promotion endeavors to date. The results, the new Dovetail logo and identity, a totally revamped website, a new version of our content management system branded novo.

"novo" is Latin for "change, alter and refresh" - we've interpreted it as positive change - and just as we have undergone a change we bring the same power to change to any business looking to take advantage of a dynamic and profitable web presence.

-- Mike