Last week when I talked about web log reports and analysis of them, I thought I had a handle on the topic, but since them I've been bombarded with a term that was new to me. It's behavioral analytics. So I've been trying to find a succinct definition of what exactly the topic is about. And after several searches on Google, Wikipedia and Ask.com I was exasperated to find no single good answer. A bunch of sites and services spouting off about the topic, but no solid definition that I could find.

So the best I can do is surmise that behavioral analytics is tied to trying to predict what a visitor going to be seeking by examining the trends to help find patterns thereby yielding what they want, and thus what you want them to get. WHAT!? Exactly. Give me a break! What's real anymore? I can't tell. If I knew what somebody wanted before they asked for it then we wouldn't need websites, or newspapers, or stores or anything...

-- Mike