Just yesterday, I was on the phone talking to a prospective customer about the many ways they could re-vamp their website and make it an integral part of their business. We talked about many things, but the one that really had legs in their case was the thought that their site could become an online resource which shares their expertise with the world.

Too many times companies view knowledge as something that should be held inside the organization.

"If we let it out then people won't need us!" is the most common fear.

While this could be true if done to an extreme, our experience says the opposite, that giving a little yields a lot.

So if you're looking for a new way to capture leads from your site, give your visitors something; allow them to have direct access to your brain-trust; and keep giving them more. By doing so, your may just find that your site becomes a destination that harnesses the web!

-- Mike