Earlier this week I took a road trip into Cambridge with a client to visit HubSpot. The company has been getting a lot of attention about their Inbound Marketing system.

Straight from their website...

HubSpot is an inbound marketing system to help your small or medium sized business to get found on the Internet by the right prospects and convert more of them into leads and customers.  HubSpot inbound marketing helps your company get found by the qualified prospects that are looking for the products or services that you sell in search engines, blogs and the blogosphere, and social media.  Once these qualified visitors are on your website, HubSpot helps you convert more of them into leads and paying customers through landing pages, lead intelligence and marketing analytics.

From everything I can see, they get it. Web marketing isn't just about search engine optimization of keywords, it's about helping to establish a complete web profile for your company that results in high rankings, higher traffic, and therefore better qualified leads.

They have combined knowledge and expertise about how to build a site that's optimized for the web, how to select the RIGHT keywords to focus on, how to use other forms of web communications to help create stronger inbound cycles. Most interesting to me though are the lead tracking tools that they have developed.

I especially like the fact that it's pretty clear from HubSpot's offering that they know it takes effort to establish effective web results. That there is no magic bullet. And that goes to the heart of what I've been preaching for years. You can't expect overnight results. You can't even expect you know exactly how people will find you. It takes time. With HubSpot though, smart companies who value that effort will see results.

Have experience with HubSpot? SEO? Or other insights, be sure to add  your voice and comment!

-- Mike