At the beginning of the month, I offered up Five Ways You Can Bring Visitors to Your Web Site, and one of those five follows:

Have a clearly defined call to action. When someone visits your site, any page of your site, do they clearly understand what you want them to do to take the next step? Should they pick up the phone and call you, fill out a contact form, email for information, buy something, link to another site, whatever the purpose, make it clear and easy.

When it comes to it, this is more about understanding what you want to do, not necessarily what your customer wants to do.

Now I know what you're going to say next "But Mike, you just said that they need to know what they should do, that's not about me, it's about them, right?" And the answer to that question is Yes, but with one stipulation. You decide what options you're going to give them in the first place. And your options absolutely, 100% need to be dictated by what's right for you and your business.

So before you pick up the phone and call anyone about working on your site, take the time to really understand why you want a site in the first place. That call to action is everything. And whatever you determine is important is the right answer for you. So go for it! Be self-centered for a moment - it's OK. By doing so, you'll do yourself a favor, and make your site a winner for your visitors in the process!

-- Mike